Velvac Announces Acquisition of ViewMaster Product Line

Wednesday, February 19, 2014


Sean D. Custis
Director of Marketing
(262) 787-7209


Velvac, Inc., a leading manufacturer of components to the truck, bus, recreational and specialty vehicle industries, announced today that it has acquired the assets of the ViewMaster mirror product line from the former Mirror Lite Company. ViewMaster mirrors are used on vehicles in the refuse market, as well as other heavy and medium-duty trucks.  Velvac now offers the refuse industry’s broadest line of rear-view mirror products, covering OEM vehicle applications for the full range of vehicles in that market.

“The refuse market has a number of unique and critical vision system requirements,” noted Velvac President and CEO, Jeff Porter, “and the acquisition of the ViewMaster product line strengthens our presence-- positioning Velvac as the leading tier-one vision system provider to this segment. We believe the ViewMaster product line, which is modular and flexible in its design, will have good application in other truck market segments as well.”

“While Velvac’s primary focus has been to grow organically through product innovation and design leadership, this acquisition will enable us to better leverage advanced technology in our new product pipeline specifically dedicated to the refuse industry,” added Sean D. Custis, Director of Marketing at Velvac. “ViewMaster offers true synergies with our current served markets and product roadmap, and will allow us to expand our leadership in advanced vision systems on multiple chassis platforms.”

About Velvac

Velvac is a leading manufacturer and supplier of vision systems and component parts to the truck, bus, recreational, and specialty vehicle industries. Velvac has the broadest rear-view mirror product offering for commercial vehicle markets, from unique, proprietary mirror and camera systems to high-volume replacement mirror heads and service parts. Founded in 1934, the company is TS-16949 and ISO 14000 certified. Velvac’s corporate offices and aftermarket operations are located in New Berlin, Wisconsin. Its complete, state-of-the-art manufacturing facility is located in Reynosa, Mexico.